PR Daily, a website operated by Ragan Communications, has named Albert Einstein College of Medicine’s The Doctor’s Tablet as the best nonprofit blog for 2015 among a field of contest entries from the United States and abroad.
In explaining why it selected The Doctor’s Tablet, PR Daily wrote:
“The blog’s main theme is how doctors use their knowledge, skills, experience and intuition to teach students, make diagnoses, treat patients and provide compassionate care…” It cited the blog’s “fresh content—all of it edited, a rarity in the blogosphere” as well as its wide distribution and “comprehensive strategy.”
Now in its fourth year, The Doctor’s Tablet is co-edited by Paul Moniz, Einstein’s managing director of communications and marketing, and David Flores, social media manager. It spans topics ranging from medical education and research to ethics, healthcare and wellness. Its content, posted twice weekly, is regularly republished by KevinMD.com, The Huffington Post, the Association of American Medical Colleges’ Wing of Zock, and MedPageToday.
Since 2009 the College of Medicine’s communications team has steadily expanded Einstein’s social media presence, which is presently at nine platforms managed by the department of communications and public affairs.
“We were missing a forum for our diverse faculty members and students to express their views in a longer format than a tweet or a Facebook post,” said Mr. Moniz. “We wanted to add their voices, and those of guest authors, providing their unique perspectives on timely, compelling—and, at times, controversial—issues.”
Unlike Twitter and Facebook posts, he pointed out, the blog “allows authors to develop a cogent argument and provide nuance and depth.”
“Many of our blog authors are accustomed to writing grants and research papers. Blogging requires them to think and write differently,” Mr. Flores observed. “For some, it’s almost like learning a new language.”
“We truly enjoy helping our authors translate their science and academic viewpoints into posts that maintain integrity, substance and accuracy while being accessible to our hybrid audience of physicians, medical students, nurses and those working in or interested in healthcare, science, medicine and wellness.”
Readers have praised the blog as “an excellent source of thought-provoking information” and for the variety of its content.
The editors use other social media platforms to distribute the content and start conversations off the blog platform. They also partner with other blogs to republish posts. These collaborations with widely read content partners have significantly raised the profile of The Doctor’s Tablet, of Einstein and of the individual authors.
In the blog’s last 12 months compared with its first 12 months:
These metrics “are a strong indicator that the blog’s overall strategy and search engine optimization are producing solid, consistent results,” noted Mr. Moniz.
“It’s gratifying to see our faculty, students and guest bloggers receive the recognition and reader feedback they deserve,” said Mr. Moniz. “We’re especially grateful to our six regular featured blog contributors, and to the more than 130 other blog authors who consistently produce engaging and interesting content.”
“Our goals now are to increase the number and diversity of our bloggers by topic and background, and to deepen and expand our collaborations,” Mr. Flores added. “We’re excited about the blog’s future.”
If you have an idea for a blog post on medical education, research, bioethics, healthcare, or wellness, please contact the blog editors at firstname.lastname@example.org
Einstein's The Doctor's Tablet Wins Top Honor
Wednesday, July 29, 2015
Author Discusses Resources that Aid Global Health Efforts
Wednesday, July 29, 2015
Two Esteemed Professors Receive Tenure
Wednesday, July 22, 2015
Dr. Calderon Receives Leadership Award from the National Hispanic Health Foundation
Tuesday, June 30, 2015
LCME Affirms Accreditation for Einstein
Friday, June 26, 2015
Exhibit Addresses Initiatives Aimed at Global Health and Health Inequity
Friday, June 19, 2015
Commencement Celebrates New Doctors and Scientists
Wednesday, June 03, 2015
Marmur Symposium Honors Innovative Graduate Student Research
Tuesday, June 02, 2015
Nepalese Student Aims to Help Her Homeland
Friday, May 22, 2015
Receiving Top Honors at National Conference
Friday, May 08, 2015
< Previous | Next >