Following are frequently asked questions (FAQs) concerning the new Einstein logo and the use of our new branding.
Simply click on a question and the answer will appear beneath it.If you have a question that is not addressed below, please submit your question here.
Primarily wherever you used the old logo—on stationery, business cards, memo pads, posters, PowerPoint presentations, etc. If you have additional questions, please review the Guidelines. You can also click here to submit a question, or call Creative Services at extension 2135.
We ask that everyone stay within the framework established by the branding guidelines. The idea is to create a consistent look for Einstein and not re-create the situation that previously existed – with various logos used in numerous ways throughout the College of Medicine, as well as in external locations and publications.
Go to the Template section, where you can choose among templates for stationery, e-mail signature, PowerPoint presentation, and other applications.
Yes, those are outlined in the Guidelines
An organization is viewed as much more professional when there is a consistent look. It is also confusing and distracting to outsiders when they see various representations of a college or university. So we are striving for consistency, but there will be occasions when we will be flexible; that will be determined on a case-by-case basis, depending on the situation and the circumstances. If you have a specific situation that you feel merits such consideration, please submit a question, or contact Creative Services at extension 2135.
While it will still be possible to use the likeness of Einstein in various settings (e.g., around campus, in pictures and articles in magazines), it may not be used in association with the new logo.
This was a complicated decision but it was determined that the new “icon” should be modern and represent the worlds of biomedical science and medicine. Most important, however, is that we are not getting rid of “Uncle Albert.” All our research informed us that the power of association between Albert Einstein and the College of Medicine was captured in the name versus his likeness. And we are keeping the name in two places – both in the full name of the College of Medicine and in the word “Einstein,” which is prominent in the new logo. For further information about how we arrived at Einstein's new brand, see Positioning Brochure.
You will be able to purchase the new Einstein gear at the Einstein Campus Store, managed by Barnes and Noble.
The primary products will be t-shirts, hats, decals, and sweatshirts. If you'd like to make a special request, please submit a question here
Information seminars regarding appropriate use of the logo and brand will be offered, starting in December. Further details regarding dates, times, and locations will be posted on this webpage, and the Einstein community will also be notified about the seminar offerings via broadcast e-mail.
There are blue recycling receptacles located throughout the Einstein campus. Please use these to dispose of your old Einstein materials.