• Overview
• Media & Marketing
• Web & Interactive Media
• Publications
• Creative Services
• Internal Communications
• Community & Govt Relations

Members of the media relations, multimedia, social media and marketing teams work closely together to help develop stories and spread the word about Einstein to external and internal audiences. The groups are led by Paul Moniz, Managing Director of Communications and Marketing.

Media Relations

Media relations is the central point of contact for all of Einstein’s interactions with media, both initiating targeted outreach and coordinating incoming inquiries. For faculty, staff and students, we are available to provide guidance for your interactions with the media. The best way to reach the team is to send an email to sciencenews@einstein.yu.edu. Faculty Publicity Guidelines are available online. Media Guidelines are available upon request.

For members of the media, we are happy to connect you to the best expert for your query and expedite any interview requests that you have. You can reach the media relations team via e-mail at sciencenews@einstein.yu.edu. For after-hours emergencies, please call 718.430.3101.

Multimedia

The multimedia team produces video and audio segments that are available on Einstein’s multimedia page as well as third-party sites such as YouTube and iTunesU. In addition to such ongoing series as Einstein On and Science Talk, the team develops stand-alone features, such as Superagers.com, as well as multimedia elements embedded in online editions of the Annual Report and Einstein magazine.

All suggestions and requests for multimedia should be directed to notification@einstein.yu.edu, Subject: multimedia.

Social Media

The social media team plays an integral role in creating, highlighting and participating in conversations on social media platforms across the Web and on Einstein’s Facebook page, Twitter feed, YouTube channel, LinkedIn page and iTunes portal, maximizing the opportunity to become part of the global "voice" about medicine, science and health. The team also manages and edits Einstein’s blog, The Doctor’s Tablet.

We can provide guidance about developing and submitting blog posts and on Einstein’s social media guidelines. You can reach the social media team at socialmedia@einstein.yu.edu.

Marketing

The marketing team is a cross disciplinary team with experience in marketing strategy, branding, traditional marketing, digital marketing, advertising creation, ad placement and campaign measurement. Group members include associate dean Gordon Earle, managing director of communications and marketing Paul Moniz, creative director Peter Dama and marketing specialist Carla Berger. You can reach the marketing team at marketing@einstein.yu.edu